Here are three questions to consider.
In today’s fast-paced, media-driven world—where video calls dominate professional communication and opportunities range from podcast guest spots to morning show appearances—it can be challenging to determine if and when you need media training. The truth is that a media trainer’s value goes beyond preparing for the camera.
A media trainer who actively pitches and secures bookings brings real-world insight into what resonates with audiences and media outlets. This hands-on expertise ensures their training is practical, current, and tailored to today’s landscape. Whether you’re preparing to lead a Zoom conference or promote your new book, the skills you gain from a media trainer will elevate your confidence, communication, and ability to connect, no matter the medium. Here are three questions to ask when considering if you should work with a media trainer.
Do you understand how journalists think?
Understanding how a journalist thinks is helpful when landing media coverage and can also make your interviews have a greater impact. This is especially true when working with a trainer who actively pitches for their clients; they are on the frontlines, talking with newsrooms and setting up interviews. They know what journalists are looking for and what they need, so you can make the most of your media opportunity.
From crafting compelling soundbites with the potential to become viral headlines to discerning where and how your expertise fits into the news cycle, a media trainer’s institutional knowledge is like adding rocket fuel to your PR efforts. You’ll go a lot further, much faster.
Do you know how to control and roll with the narrative?
You are undoubtedly an expert in your field, but many people tend to shy away from media or feel uncomfortable when presenting simply because they fear the unknown. One benefit of media training is that it empowers you to control the narrative and teaches you how to roll with it as the conversation unfolds and expands.
One way to do this is by crafting suggested questions to send to media in advance or curating answers to spur the next question automatically. You have more control over a conversation than you think. A good media trainer can also help you consider and prepare other topics you might not have thought about that are adjacent to your expertise. Again, an actively pitching media trainer is keenly aware of the news cycle and trending topics and can prepare you for various discussions that might arise beyond your key talking points in both your presentation Q&As as well as morning show interviews.
Are you nimble and flexible based on the medium?
Different mediums will require you to share your story or expertise within a wide range of time limits. This could be anything from a 60-second sound bite to a 60-minute podcast; no matter the length, it must be compelling and memorable. With each medium, it’s essential to be nimble and flexible in telling your story. A media trainer will help you share your message thoughtfully, with the given time available.
No matter the opportunity or medium, some wisdom remains timeless: You never get a second chance at a first impression. Having the tools to communicate your message clearly and effectively is crucial. A great media trainer doesn’t just prepare you to speak—they empower you to connect and adapt on any platform. When you work with a trainer who is actively pitching and booking, you’re gaining relevant knowledge and strategies that will allow you to stand out from the crowd. So whether you’re looking to become a better communicator or build your brand, it’s time to invest with a media trainer to ensure you don’t miss your moment.