Your best crisis response is preparation and planning. You would be surprised by how many companies spend years building a reputation and almost no time thinking about how to protect it. They invest in branding, marketing, hiring, growth, and visibility. But when it comes to crisis planning, many leaders treat it like an optional expense or something to deal with when it happens. According to the data, 69 percent of business leaders have managed at least one corporate crisis

Understanding these four keys to surviving a PR crisis is essential. Although you may not have any imminent concerns on the horizon, we...