Most media opportunities happen fast and only allow you a few hours to prepare. During a recent Inc. Founders House event in Santa Monica, I was unexpectedly invited to participate in an on-camera Q&A to discuss the value of business travel and attending live events. It was just before 9 a.m. and they needed me on camera in just a few hours. The interview would be a full setup with a boom mic, a camera, and a producer. Everything moved quickly. In less than 15 minutes from re

By understanding the reality behind public relations, you can best develop and carry out your strategy. The media landscape has rapidly changed over the past five years, and it’s practically unrecognizable compared to 15 years ago. And with it, the PR landscape has changed: Podcasts are now a major part of media strategy, search engine behavior is evolving, social media algorithms will likely limit our reach, and AI is changing how we receive information. One thing that hasn

The worst that happens is they say “no.” “Can I meet with the governor while I’m in town?”  I was so excited by the question that I almost dropped my phone. A client was chatting with me about an upcoming media appearance and realized she would be just down the street from her state governor’s office. Resourcefully, she thought it might be a great time to meet with him to discuss the important issues she champions in her work. I couldn’t make any promises, but I was going to

Expertise is important, but so is being available to comment at a moment’s notice. When it comes to a winning PR strategy, you have to bring your A game and be ready to deliver what reporters and producers are really looking for. Not sure how to play by their rules or where to start? No stress—we have you covered. The voice of authority  There is no way around it; the bigger your name or the more recognized you are as an expert in your industry, the more appealing you will

You need to be paddling before the wave arrives. What do menopause, cryptocurrency, COVID-19, and streaming wars all have in common? They are all topics that have had major trending moments in the media over the past few years. Perhaps you recall these topics being omnipresent in the media, or even tried to pitch yourself as a contributor when they were in vogue. Whether it was one of these examples or another headline, chances are you have experienced a common PR challenge:

Here are three questions to consider. In today’s fast-paced, media-driven world—where video calls dominate professional communication and...