Original, human-written thought leadership stands out and can spotlight you. AI entered the mainstream at the end of 2022, and since then, it has transformed nearly everything it touches. While it is a powerful tool for increasing efficiency, synthesizing information, and generating ideas, there is one area where AI’s presence is undoubtedly unwanted: thought leadership. Journalists, media outlets, and publishers are adopting strict anti-AI policies for pitching and publishi

A top-ranking podcast producer shares tips for success. Bryson Barnes knows great storytelling. After helping create over 20 Apple No. 1 podcasts, including Pulitzer finalists as part of the day-to-day production for NBC News Audio, he is stepping into a new role as director of podcasts and livestreaming for Versant. Versant is a portfolio of brands across news, sports, and entertainment including MS NOW, CNBC, USA, Oxygen, Syfy, E!, Golf Channel, Fandango, and more. In this

The worst that happens is they say “no.” “Can I meet with the governor while I’m in town?”  I was so excited by the question that I almost dropped my phone. A client was chatting with me about an upcoming media appearance and realized she would be just down the street from her state governor’s office. Resourcefully, she thought it might be a great time to meet with him to discuss the important issues she champions in her work. I couldn’t make any promises, but I was going to