You usually won’t be the main story, but you can be a side angle. What can the leader of the Holy Roman Catholic Church teach us about PR and a solid pitching strategy? Quite a bit, actually. With the election of the first American pope came a parade of news articles, videos, and interviews, each promising us a different insight into the man who now shepherds 1.4 billion souls for the Catholic Church. I’d like to take this opportunity to pull back the newsroom curtain, give y

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