You need to be paddling before the wave arrives. What do menopause, cryptocurrency, COVID-19, and streaming wars all have in common? They are all topics that have had major trending moments in the media over the past few years. Perhaps you recall these topics being omnipresent in the media, or even tried to pitch yourself as a contributor when they were in vogue. Whether it was one of these examples or another headline, chances are you have experienced a common PR challenge:

You have a great story to tell and your expertise is valuable, yet every time you pitch yourself to the media, you’re met with silence....

For many businesses, investing in PR services is a significant step. It’s an investment of resources that signals a commitment to your...

You usually won’t be the main story, but you can be a side angle. What can the leader of the Holy Roman Catholic Church teach us about PR...

There are more ways of getting publicity than just appearing on the morning news. Picture this: You flip on the TV or radio, and the...

Four tips to help you brand yourself and feel comfortable on camera. So you’ve booked a TV media appearance, and now it’s time to answer...

Here are three questions to consider. In today’s fast-paced, media-driven world—where video calls dominate professional communication and...

Television is not dead; booking an appearance can grow your company if you do it right. Any publicist worth their salt will tell you that...

When selecting an agency, knowing the top three results you can expect from a PR campaign with a winning strategy is essential. Finding...

At Cleary Strategies,  we never underestimate the strength of a good outbound PR strategy when it comes to landing more media placements...

Whether you’re a podcast fan or have never listened to one in your life, becoming a podcast guest is an incredible way to expand your...