Business success alone isn’t news. Story and purpose are what get media coverage. Congratulations! You just had a banner profit year, reached record sales numbers, or raised an incredible amount of seed funding. Surely the press will be knocking on your door the second the press release is sent out. Not so fast. While your business may be thriving and successful, it’s not necessarily newsworthy. What many entrepreneurs and founders fail to understand is that the two don’t always go hand in...

Your best crisis response is preparation and planning. You would be surprised by how many companies spend years building a reputation and almost no time thinking about how to protect it. They invest in branding, marketing, hiring, growth, and visibility. But when it comes to crisis planning, many leaders treat it like an optional expense or something to deal with when it happens. According to the data, 69 percent of business leaders have managed at least one corporate crisis within the past...

Most media opportunities happen fast and only allow you a few hours to prepare. During a recent Inc. Founders House event in Santa Monica, I was unexpectedly invited to participate in an on-camera Q&A to discuss the value of business travel and attending live events. It was just before 9 a.m. and they needed me on camera in just a few hours. The interview would be a full setup with a boom mic, a camera, and a producer. Everything moved quickly. In less than 15 minutes from receiving the...