A top-ranking podcast producer shares tips for success. Bryson Barnes knows great storytelling. After helping create over 20 Apple No. 1 podcasts, including Pulitzer finalists as part of the day-to-day production for NBC News Audio, he is stepping into a new role as director of podcasts and livestreaming for Versant. Versant is a portfolio of brands across news, sports, and entertainment including MS NOW, CNBC, USA, Oxygen, Syfy, E!, Golf Channel, Fandango, and more. In this Q&A, Barnes...

The worst that happens is they say “no.” “Can I meet with the governor while I’m in town?”   I was so excited by the question that I almost dropped my phone. A client was chatting with me about an upcoming media appearance and realized she would be just down the street from her state governor’s office. Resourcefully, she thought it might be a great time to meet with him to discuss the important issues she champions in her work. I couldn’t make any promises, but I was going to give it my best...

Expertise is important, but so is being available to comment at a moment’s notice. When it comes to a winning PR strategy, you have to bring your A game and be ready to deliver what reporters and producers are really looking for. Not sure how to play by their rules or where to start? No stress—we have you covered.  The voice of authority    There is no way around it; the bigger your name or the more recognized you are as an expert in your industry, the more appealing you will be to producers...